Mastercard Music 2022
Mastercard Music 2022
I was the senior art director working on the music video production, campaign assets, and branding. Our idea was to bring people together through a common passion and the unifying power of music. The brand collaborates with Polish artists with different music backgrounds, inspiring them to work together and record a song. The 2022 duo was Pezet and Natalia Szroeder, and the result of combining their diversity became the single „One World.“
Client: Mastercard
Client Project Leaders: Ewelina Różycka, Jerzy Hołub
Agency: McCANN Poland
Executive Creative Director: Marcin Sosiński
Creative Group Head: Mateusz Gaca
Senior Art Director: Adam Głowacki
Art Director: Barbara Olech
Strategy lead: Maria Gajkowska
Copywriter: Anna Posuniak
Business Leader: Małgorzata Tereszczenko
Project Leaders: Igor Seweryn, Piotr Łopuszański
Social Media lead: Patrycja Majsik
Social Media project coordinator: Gabriel Przyborowski
Agency producer: Damian Szojda
Photography: Paweł Fabiański
Event: MELT IMMERSIVE
Production: Lucky Luciano
Written & Directed by: Tomasz Chrapusta
Director of photography: Piotr Uznanski
Producer: Piotrek Pasternak
Production Manager: Robert Sarek / Jan Szczygielski
Production Assistant: Katarzyna Swiacka/Maria Brzostowska
Casting: Luiza Guzera
1st AD: Monika Filipowicz
Postproduction: Xantus TV
Costume Designer PEZET: Maciej Dąbroś
Make up & Hair PEZET: Vika May
Set design: Dorota Boruń
Costume Designer Natalia Szroeder: Bartłomiej Indyka
Make up & Hair Natalia Szroeder: Anna Ampulska / Bartek Janusz
Costume: Katarzyna Kryst
Awards
KTR 2023:
GOLD
1. Design in Public Space (Melt Immersive);
BRONZE
1. Technology in communication;
Services
Creative direction
Art Direction
Branding
Illustrations
Editorial design
Web design
Clients
Mastercard
Toyota
Samsung
Kompania Piwowarska
Zachęta – Narodowa Galeria Sztuki
Ideal Idea
Logicor
Awards
Cannes Lions
Golden Drum
LIA Awards
Effie
Awwwards
Gerety Awards
Klub Twórców Reklamy
Polish Design Awards
GrandFront Awards
Juror
Latvian Art Directors Club ADWARDS 2023
The YouTube Works Awards 2023
Agencies&Collaborators
Dziennik Gazeta Prawna
Huta 19 im. Joachima Fersengelda
Leo Burnett
Marek Knap
McCann Poland
The Making
The&Partnership