Mastercard Music 2023
Mastercard Music 2022
I was the senior art director working on the music video production, campaign assets, and branding. Our idea was to bring people together through a common passion and the unifying power of music. The brand collaborates with Polish artists with different music backgrounds, inspiring them to work together and record a song. The 2023 duo was Bedoes 2115 and Dawid Kwiatkowski, and the result of combining their diversity became the single "Lustro".
Client: Mastercard
Client Project Leader: Ewelina Różycka Client Executive Director: Jerzy Hołub Client Production Manager: Małgorzata Szczerbińska
Agency: McCANN Poland
Creative Group Head: Mateusz Gaca
Senior Art Director: Adam Głowacki
Art Director: Barbara Olech
Copywriter: Anna Posuniak
Executive Creative Director: Marcin Sosiński
Business Leader: Małgorzata Tereszczenko
Project Leader: Igor Seweryn, Gabriel Przyborowski
Strategy lead: Maria Gajkowska, Agnieszka Gałkowska
Social Media lead: Kamil Malinowski
Social Media Project Coordinator: Kamil Loryś
Influencer lead: Karolina Szaniawska
Agency producer: Damian Szojda
Photography: Paweł Fabjański
Event: MELT immersive
Branded Entertainment Agency: high&
Song production and cooperation with artists: high&
Executive song producer: Piotr Kujda / high& Project Leader: Julka Guz / high&
Bedoes 2115 management: Roksana Kwiatkowska, Michał Wojciechowski
Dawid Kwiatkowski management: Dominik Borkowicz, Robert Skalski
Production: Film Produkcja
Written & Directed by: Alan Willmann
Director of photography: Maciej Ryter
Producer: Bartłomiej Sawka
Production Manager: Karol Brzeziński
Production Coordinator: Anna Rundsztuk
Production Assistant: Oliwia Hodskinson, Magdalena Kępa
Casting: Zuzanna Coganianu i Zofia Fertacz
1st AD: Ivo Barycz
Set design: Katarzyna Tomczyk
Postproduction: Heaven Post, Ewa Bolland
Costume Designer Bedoes: Joanna Opińska
Make up & Hair Bedoes: Karina Bielik, Magda Węglińska, Towarzystwo
Costume Designer Dawid Kwiatkowski: Kacper Kujawa
Make up & Hair Dawid Kwiatkowski: Magdalena Guzik
Services
Creative direction
Art Direction
Branding
Illustrations
Editorial design
Web design
Clients
Mastercard
Toyota
Samsung
Kompania Piwowarska
Zachęta – Narodowa Galeria Sztuki
Ideal Idea
Logicor
Awards
Cannes Lions
Golden Drum
LIA Awards
Effie
Awwwards
Gerety Awards
Klub Twórców Reklamy
Polish Design Awards
GrandFront Awards
Juror
Latvian Art Directors Club ADWARDS 2023
The YouTube Works Awards 2023
Agencies&Collaborators
Dziennik Gazeta Prawna
Huta 19 im. Joachima Fersengelda
Leo Burnett
Marek Knap
McCann Poland
The Making
The&Partnership