Where To Settle
Following the outbreak of the war in Ukraine, almost 10 million refugees from the occupied territories crossed the Polish border. Many found shelter in major Polish cities that were already overcrowded, causing rental hikes and increased competition for jobs—all amidst an unprecedented rise in inflation.
Knowing that smaller towns afford more opportunities, Mastercard introduced the “Where to Settle” digital platform, a comprehensive digital tool that aggregates job and real estate data, anonymous Mastercard spending insights, as well as data from the Polish Central Statistical Office.
20% of the 1.5 million refugees who have settled in Poland thus far have used the platform to find Polish cities outside of the major metropolitan areas to make a fresh start.
The campaign was created with McCann Poland in cooperation with Morizon-Gratka Group. The tool upholds Mastercard’s “Data for Good” commitment to leverage data responsibly in the service of society.
The campaign won nine Lions at the 2023 Cannes Lions International Festival of Creativity, including a Grand Prix in the Sustainable Development Goals (SDGs), a Gold in Sponsorship & Brand Partnership and Real-time Response, a Silver in Website/Microsites and Services/Business to Business, and a Bronze in Single Market Campaign, Data Integration and Real-time Response.
Awards
Cannes Lions
1. THE GRAND PRIX for the Sustainable Development Goals Lion;
2. The Dan Wieden TITANIUM LION;
GOLD LIONS:
1. Direct / Real-time Response / Digital & Social
2. PR / Sponsorship & Brand Partnership / Excellence: PR Craft
SILVER LIONS:
1. Direct / Consumer Services / Business to Business Direct: Sectors.
2. Brand Experience & Activation
BRONZE LIONS:
1. Creative Data
2. Single-market Campaign
3. Real-time Response
KTR 2023
BEST OF:
1. Technology (Technology in communications, Direct)
2. Communication (Use of data)
GOLD:
1. Communications Online, Real-Time Communication
2. Communication Online, Website
SILVER:
1. Communications, Creative Strategy – Corporate Mission and Social Responsibility
Gerety Awards 2023
Grand Prix – WORK FOR GOOD CUT – STRATEGY
Golden Drum 2023
GRAND PRIX:
1. DIGITAL, MOBILE & TECHNOLOGY (Social Networking Solutions & Community Sites)
2. INTEGRATED (Profit)
3. CONTENT (PR)
4. ENGAGEMENT (Direct)
GOLD:
1. ENGAGEMENT (Creative use of Data)
2. EXCELLENCE IN MEDIA (Use of Data)
3. GAME CHANGER (open worldwide)
BRONZE:
1. BRAND BUILDING (Brand Strategy and Experience)
2. ACTIVATION (Website Activation)
BEST OF GENIUS LOCI
London International Awards 2023
GRAND LIA:
1. Creative Use of Data
2. Creativity In PR
GOLD:
1. Creative Use of Data, Data Integration
2. Creativity In PR, Best Use of Strategic Partnership
3. Digital, Best Use of Real-Time Advertising
4. Non-Traditional, Creative Use of Data
SILVER
1. Non-Traditional, Financial Services
BRONZE
2. Non-Traditional, Direct Marketing
Brand: Mastercard, Poland.
Advertising Agency: McCANN Warsaw, Poland.
PR: Mastercard, Poland.
Media: Mastercard, Poland.
Mastercard
Head of Marketing and Communication Poland, Czech Rep & Slovakia: Jerzy Hołub.
Consumer Marketing Manager: Małgorzata Szczerbińska.
Communications Director: Anna Marciniak.
Consumer Marketing Manager: Ewelina Różycka.
Data Driven Solutions Director: Marek Kolano.
Data Scientist: Konrad Kujszczyk.
General Manager Poland: Marta Życińska.
General Manager Southeast Europe: Bartosz Ciołkowski.
McCANN
Chief Innovation Officer: Marcin Samek.
Senior Strategic Planner: Maria Gajkowska.
Managing Director: Małgorzata Tereszczenko.
Managing Director & Executive Creative Director: Marcin Sosiński.
CGH & Senior Copywriter: Mateusz Gaca.
Senior Art Director: Adam Głowacki.
Junior Copywriter: Anna Posuniak.
Junior Art Director: Barbara Olech.
Motion Designer: Magdalena Bąk.
Graphic Designer: Kamil Rekosz.
Senior Account Manager: Anna Sokołowska.
Account Supervisor: Piotr Łopuszański.
Senior Account Executive: Gabriel Przyborowski.
Broadcast Producer: Damian Szojda.
Traffic Manager: Jędrek Zamorowski.
Global Executive Creative Director: John Mescall.
Global ECD, CCO McCann Europe: Adrian Botan.
Global ECD, CCO McCann New York: Pierre Lipton.
CEE Regional Creative Director, CCO McCann Romania: Catalin Dobre.
Creative Director Europe: Costin Bogdan.
Creative Director Europe: Luca Corteggiano.
SVP, Group Creative Director: Leopold Billard.
SVP, Group Creative Director: Jordan Kramer.
Global Product Excellence Director: Carmen Bistrian.
SVP Director of Creative Excellence and Operations: Stella Warkman.
SVP, Business Director and Sustainability Lead: Patricia Arbanas.
Group Account Director: Alexandra Albu.
Regional Account Manager, Europe: Jessica Selby.
Head of Reputation: Alice Reindlová.
Chief Communications Officer, UK & Europe: Jessica Bayat.
Head of PR & Communication: Artur Osak.
EVP, Head of Design: Matt van Leeuwen.
Design Director: Ethan Buller.
Designer: Jami Rubin.
Craft
Senior Post Producer: Liz Snyder.
Senior Post Producer: Bianca Muccia.
Editor: Ilya Katsap.
Assistant Editor: Ned Steves.
Graphics Artist: Eric Foster.
VP, Director Video Post Production: Karen Hennegan.
Senior Audio Engineer: Nick MacDonald.
Brand New Galaxy
Senior Account Manager: Aneta Bebelska.
Senior Project Manager: Izabela Łabuńko.
Carat
PR Manager: Iwona Nawrocka-Kilinowska.
PR Manager: Aleksandra Gołda.
Client Partner: Ilona Szynkowska.
Senior Communication Planner: Monika Hajdrowska.
Dynamo
CEO/Executive Producer: Maciej Maciantowicz.
DOP: Iwo Rachwał.
Film Director: Tomasz Okulicz.
Spark
Motion Designer: Rafał Jastrzębski.
Motion Designer: Artem Zubarev.
Services
Creative direction
Art Direction
Branding
Illustrations
Editorial design
Web design
Clients
Mastercard
Toyota
Samsung
Kompania Piwowarska
Zachęta – Narodowa Galeria Sztuki
Ideal Idea
Logicor
Awards
Cannes Lions
Golden Drum
LIA Awards
Effie
Awwwards
Gerety Awards
Klub Twórców Reklamy
Polish Design Awards
GrandFront Awards
Juror
Latvian Art Directors Club ADWARDS 2023
The YouTube Works Awards 2023
Agencies&Collaborators
Dziennik Gazeta Prawna
Huta 19 im. Joachima Fersengelda
Leo Burnett
Marek Knap
McCann Poland
The Making
The&Partnership