Żubr expanded The National Park

The Polish beer brand Żubr (Bison) has a fund that helps Biebrza National Park buy land. This initiative supports the conservation of rare and endangered species of plants and animals. The purchased land serves as a habitat and feeding ground for endangered birds. As the Art Director in this multi-faceted campaign, my role was pivotal in visually capturing and conveying the mission of the Żubr’s Fund and its partnership with Biebrza National Park. We made a visual language that meshes the aesthetics of both Żubr’s Fund and the natural beauty of Biebrza National Park.

Agency: Huta 19 im. Joachima Fersengelda
Creative Director: Darek Rzontkowski, Mateusz Żdanko
Art Director: Adam Głowacki, Anna Dudek, Katarzyna Rzontkowska
Copywriter: Magdalena Flis, Ryszard Pawłowski, Marta Spychalska
Account Manager: Martyna Cecerko
Client Service Director: Piotr Jabłoński
Account Executive: Olimpia Jeleń
PR Director: Justyna Sztengreber
PR Account Executive: Aleksandra Klonowska
Social Media Manager: Miłosz Brzana

Client: Kompania Piwowarska
Senior Brand Manager: Radosław Czapczyk
Brand Director:Tycjan Lewandowski
Senior Brand Manager: Urszula Czerniawska-Kapeluch
Brand Manager: Michał Szczerba
Junior Brand Manager: Kamila Sucharzewska, Justyna Werner

Awards:
MIXX FOR A GOOD PURPOSE: Silver
KTR 2021: Communication of the Year, 2x Gold, Bronze
ZŁOTE SPINACZE: Bronze

Services
Creative direction

Art Direction
Branding
Illustrations
Editorial design
Web design

Clients
Mastercard
Toyota
Samsung
Kompania Piwowarska
Zachęta – Narodowa Galeria Sztuki
Ideal Idea
Logicor

Awards
Cannes Lions
Golden Drum
LIA Awards
Effie
Awwwards
Gerety Awards
Klub Twórców Reklamy
Polish Design Awards
GrandFront Awards

Juror
Latvian Art Directors Club ADWARDS 2023
The YouTube Works Awards 2023

Agencies&Collaborators
Dziennik Gazeta Prawna
Huta 19 im. Joachima Fersengelda
Leo Burnett
Marek Knap
McCann Poland
The Making
The&Partnership

Contact
Adam Głowacki
048 606 231 649
studio@adamglowacki.com
Linkedin
Instagram
Behance